
The Non-Ad Ad is a handmade collage depicting an urban landscape crowded with billboards and corporate signs. The viewer will notice mass media has been erased, or rather replaced with solid shapes of color. Essentially, the idea is to apply the notion of graffiti removal to corporate advertising.
The Non-Ad Ad is an attack on capitalism. The Non-Ad Ad comments on the incomprehensibility of jumbled mass media by providing another layer of incomprehensibility. The Non-Ad Ad is a subtraction as well as an addition. The Non-Ad Ad is an invasion on the invasion of the psyche. The Non-Ad Ad reflects the emptiness of corporate advertising by replacing it with a void.
The Non-Ad Ad was distributed among car windows in shopping center parking lots in East Memphis. It was also posted up in various locations of midtown and downtown Memphis such as:
the corner of Beale and 2nd
LIttle Italy
Kwik Check
Shangri La records
Otherlands Coffee Bar
Easy Way on Cooper
the corner of Central and Cooper
Black Lodge video
the corner of Nelson and Cooper
Burke's Bookstore
the corner of Young and Cooper
Goner records
Java Cabana
Republic Coffee
Installation Dates: Monday, Dec. 6 through Friday, Dec. 10